Marketing & Communications

The Marketing & Communications team is committed to propelling Merrill forward. Our goal is to attract more people to live, work play here. Merrill offers year-round outdoor recreation, an excellent work/life balance, small-town charm, affordable housing, a strong sense of community, big city amenities, incredible schools and more.

The Marketing & Communications Committee is made up of local volunteers and City leaders. It was formed in 2021 in response to a three-year, community-involved research initiative focused on discovering and defining what makes Merrill unique in the marketplace. That’s the driving force behind the creation and execution of the City’s marketing and branding plan. Committee members represent local organizations and businesses. Alderpersons are voting members. 

The City has one, paid, part-time independent contractor, who is working to put the City of Merrill on the map, and retain and attract talent. These positions along with marketing expenses are funded by a combination of franchise fees from cable company subscriptions and some funding from the State of Wisconsin. The monies can only be used for marketing and communications purposes. It is NOT funded by Merrill taxpayers.

We are committed to the following:

1. Increase Awareness
2. Increase Engagement
3. Provide Access
4. Enhance Transparency
5. Reinforce Credibility


Interested in using our logo? Read our brand guidelines.

We all play an important role in helping protect and preserve our distinctive identity. These brand guidelines provide the fundamental elements for implementing consistent, accurate and purpose-driven communication at every touchpoint people have with our brand.

Materials other than standard templates (letterhead, envelopes, PowerPoints, etc.) that utilize any element(s) of the Merrill logo and/or identity must be reviewed and approved by the Marketing Communications Committee. For questions or assistance, please contact a member of the Marketing and Communications Committee.


Share Your Photos, Help Showcase Merrill

Do you have photos or videos of Merrill? We’re looking to build our photo gallery in an effort to showcase all the wonderful activities, outdoor recreation, businesses, small town charm, and simple, fulfilling lifestyle that Merrill has to offer.